Your Mobile Moments

Mobiles. Our “forth screen”. A location for gathering information, communicating, purchasing, learning, guiding, humouring, gaming, messaging, talking, emailing, and so many other evolving uses.

The power of Mobile SmartPhones in our day and age has such an important impact on so many moments in our day. And in these moments we may not even be aware that the first place we go to is our smartphone!

These moments include I-WANT-TO-KNOW Moments; where we want to explore and research something, without necessarily being ready to make a purchase. Where we want to find inspiration and information about either a product, brand, activity or service. These I-WANT-TO-KNOW moments can be triggered and satisfied at any time and can be about basically anything! Personally I know I turn straight to my phone to learn more or double check if information is correct.

I-WANT-TO-GO Moments have a huge impact on where I decide to go! These moments are when we are looking for places to purchase a product that we desire. I always find myself googling “cafes near me” when I feel like brunching, or go onto Instagram to explore cafes I would love to visit. My digital life connects to my physical life as it gives me a taste of what to expect before I actually arrive!

I-WANT-TO-BUY Moments happen to all of us when we know we want to purchase something, however we need help deciding where and how to buy it. Before I purchase an item in store, I will always check if there are advantages to buying the product online (e.g. different colours, gifts with purchase). My Smart phone also allows me to use Apps such as Instagram and Facebook to read reviews on the product I am wanting which helps me make a judgement.

Lastly, I-WANT-TO-DO Moments is one of my personal favourites. I am always finding myself Googling “how to” add a table on Word, or “how to” poach an egg, etc. And I seem like I am not the only one, each year the “how to” searches on YouTube increase by 70%!!!

We go thorough so many moments in our lives and most of the time we don’t even realise how much we rely and use our smartphones to help us get through them!

Mobiles are our personal assistants, guiding us through our wanting to know moments, our want to go moments, our want to buy moments and our want to do moments.

So take a moment every once and a while, and thank your mobile! And also comment which I-WANT-TO Moment you find yourself using your mobile the most!